Corporate Naming Rights: Is There a Place on Your Campus?
Presented by Navigate Research | Sponsored by E&I Cooperative Services
Corporate naming rights can be an excellent source of incremental revenue, often with little or no incremental expense. Listen now to this 50-minute session and learn how understanding the value and opportunity cost, as well as selecting the right partner for your campus are easier than you think.
- What value do corporate naming rights provide in higher education?
- What factors or attributes affect the value?
- How can you evaluate the opportunity on your campus and begin exploring?
- Best practices related to managing the process internally and externally
Jackie Schetter, Director of University Business, Navigate Research
Who Should Listen?
Presidents, CEOs, CMOs, Athletic Directors, External Leaders, Fundraisers