Corporate Naming Rights Webinar

Corporate Naming Rights: Is There a Place on Your Campus?

Conducted Thursday, June 1, 2017

Presented by Navigate Research | Sponsored by E&I Cooperative Services

Listen Now!

Corporate naming rights can be an excellent source of incremental revenue, often with little or no incremental expense. Listen now to this 50-minute session and learn how understanding the value and opportunity cost, as well as selecting the right partner for your campus are easier than you think.

Discussion Topics:

  • What value do corporate naming rights provide in higher education?
  • What factors or attributes affect the value?
  • How can you evaluate the opportunity on your campus and begin exploring?
  • Best practices related to managing the process internally and externally


Jackie Schetter, Director of University Business, Navigate Research

Who Should Listen?

Presidents, CEOs, CMOs, Athletic Directors, External Leaders, Fundraisers

Listen Now!

Corporate Naming Rights Webinar
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