Protecting and Enhancing Your University’s Brand

Conducted: Thursday, September 13 @ 2:00 PM (ET)

Sponsored by: E&I Cooperative Services

Institutions are often challenged with protecting and enhancing their school’s brand image. Maintaining brand integrity is extremely difficult, especially in today’s environment. The decentralized nature of higher education has sometimes diluted a school’s image through misuse of school logos and identifying marks.

This webinar was conducted on September 13th, 2018 – You must be registered/logged in to view this information.

for this free webinar as we go over helpful guidelines for implementing a centralized, cost-saving strategy for proper distribution and reproduction of school logos on various promotional items across a variety of campus groups and organizations.

Discussion Topics:

  • Best practices for establishing school brand identity
  • Protecting and controlling logo use
  • Success stories from the education community
  • Next steps in protecting and enhancing your brand

Presented by:
Julie Suttles, AVP Business Development, Staples Promotional Products

Who should participate:
Procurement, Recruiting, Student Activities & Services, School Administration, Marketing & Branding, Public Relations, Athletics

This webinar was conducted on September 13th, 2018 – You must be registered/logged in to view this information.

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