In addition to the challenges educational institutions are facing, many are also tasked with repositioning their messaging to current and future students. They have to revise the story of how they are different from other school options in the “new normal.”
How can your school use public relations to ensure prospective students that you provide a safe environment? Do you need to sharpen your messaging and marketing to prospective students who may be concerned about being in an environment where social distancing is difficult? If you have changed from a mostly/completely in-person learning institution to online, how can you best position this as an advantage for your school? Do you need to adjust messaging targeted at alumni to influence them to donate?
Huron works with colleges and universities to develop branding and messaging strategies to drive student attraction and retention programs while differentiating your institution in changing market conditions.
If you are asking these questions, Legend Labs, a brand and innovation consulting firm, may be a valuable resource for you. The Legend Labs team of experienced strategists, creatives, and technologists are focused on brand positioning and communications, digital transformation, and crisis preparedness and management. Connect with Legend Labs to reposition your message and reach your students.