Contract Number: CNR01489 |
RFP or Project Number - Name: 683482 - Branding, Campus Crisis Assessment and Management |
Agreement Type: Competitive |
Contract Effective Dates: 09/01/2019 - 08/31/2024 |
With extensive experience working with educational institutions – from full university health systems to individual athletic departments – Legend Labs has developed a comprehensive understanding of the brand and reputation challenges faced by universities, colleges, and schools today.
E&I members who use the competitively solicited Legend Labs contract gain a trusted, highly collaborative, and cost-effective partner across the following service areas:
Brand Development
- Brand positioning & messaging strategy
- Quantitative research
- Brand identity & creative development
Organizational Optimization
- Organizational assessment of communications & marketing functions
- Digital listening command center buildout
- Measurement strategy
- Analyst hiring, training & integration
- Analysis & reporting
Crisis & Issues Management
- Vulnerability analysis
- Crisis playbook development
- Crisis communications platform
- Crisis simulations & tabletop exercises
- In-crisis communications support