683482 - The list of Services in this RFP includes the following: Brand Buildi
|Contract Effective Dates:
09/01/2019 - 08/31/2024
Legend Labs provides brand and communications consulting services to help organizations grow and protect their brands in the digital age. The company understands that each institution is unique and develops project plans to best suit each individual member’s specific needs and goals.
With extensive experience working with educational institutions – from full university health systems to individual athletic departments – Legend Labs has developed a comprehensive understanding of the brand and reputation challenges faced by universities, colleges, and schools today.
E&I members who use this competitively solicited contract gain a trusted, highly collaborative, and cost-effective partner across the following service areas:
- Brand positioning & messaging strategy
- Quantitative research
- Brand identity & creative development
- Organizational assessment of communications & marketing functions
- Digital listening command center buildout
- Measurement strategy
- Analyst hiring, training & integration
- Analysis & reporting
Crisis & Issues Management
- Vulnerability analysis
- Crisis playbook development
- Crisis communications platform
- Crisis simulations & tabletop exercises
- In-crisis communications support
This contract was the result of a competitive solicitation based on RFP #683482 for Branding, Campus Crisis Assessment and Management.
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