Coming back to school is going to be an adjustment. Showing faculty, staff, students and families how much they are appreciated will be an important way to re-establish bonds. Providing products to keep desks and tech items clean, plus food and drink safe is a great way to promote wellness and keep everyone feeling calm and comfortable.
Help navigate the transition back with products to supply their space and make them feel supported. Welcome back kits for faculty and students is a great way to personalize the return-to-school experience; to show the value and importance of their health and safety which will strengthen their brand perception & engagement with the school. It’s proven that audiences think more of brands that invest in recovery & take care of their employees[i].
Branded items are kept an average of 12 months, with 53% of consumers using a promotional product at least once a week or more[ii]. As we think about a post-pandemic world (a beautiful thought, right?), these items will be held onto and remembered for months to come.
Consider a branded neck gaiter or bandana for mask protection now that could be used as spirit gear at the next football game. Your recipient will not only remember your brand but also recall the positive experience with your brand each time they see and use that item.
Other ideas to consider:
[ii] Advertising Specialty Institute
With a comprehensive inventory of promotional items from more than 150 preferred suppliers, Staples Promotional Products provides the products and services you need to represent your institution’s brand effectively.